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How is your behavior impacting your brand?

For a lot of us, purchasing a brand is the norm and owning one is an improbable, out of my pocket's reach and wild idea. Establishing a brand should be a mindful thought for everybody.

A brand name is an expression of function. It is the way through which one can express purpose and earn from it in a genuine and lucrative method.

Constructing a brand requires THREE things:

  1. Determining a PROBLEM for which you are ready to supply a solution,

  2. Access to set-up INVESTMENT; and

  3. Enrollment into a network to link with PEOPLE who want to dedicate to your success.

To do this successfully, one has to actually be motivated, authentic, prepared and willing.

In over 11 years of being a serial business owner, the most typical issue I have experienced that stood between a great skill and their success is behavior. There have been opportunities lost so may times, as I have actually seen knowledgeable, educated and capable people lose big time before they even knew the opportunity existed, and what would have been theirs with a different attitude and mindset.

Coach Racquel

What are the top THREE ways you are ruining your brand and don't know it?

ONE. You are more money focus than you are option driven. Success requires pleasing others first, and fixing their problems before thinking of what you can obtain from them. When you have actually made yourself indispensable, the rewards will come. When you are money hungry, you can not hear the client or see their requirements. You become blinded even in negotiations. Your own issues take precedence even in conversations where they don't belong. You are limited by your view. And you appear undependable. Your fear of not making money blindsides you and that enhances poor habits such as an attitude problem towards the job, unimpressive work, poor communication and an absence of compassion towards your paying customer. For that reason, a me-centered habit will encourage your consumer that they are not your priority.


If you are adding value to people everyday, you do not have to worry about the money, it will come. Focus on being of value and meeting the needs of others in order for you to earn the income you desire.

Luke 12:15 Then he said to them, “Watch out! Be on your guard against all kinds of greed; a man's life does not consist in the abundance of his possessions.”

TWO. You are barely there. When you walked into that store, the very first time you experienced poor client service, and that attendant made you feel unimportant due to the fact that they thought your investment was too small for their service; kinda like that scene in Pretty Woman (the movie) where the store clerk snubbed Julia Roberts ... " Big Mistake, HUGE!" Jim Rohn in one of his popular speeches kept in mind that his tipping practices never ever altered when he became wealthy, due to the fact that he constantly tipped with a rich frame of mind. Service is important to attaining success. How you serve others will determine their level of security in buying from you. For that reason, a lackluster behavior will only leave you with a long work history, not a legacy.

THREE. Misappropriation of accountability. We carried out a research and asked the question, What three issues do you wake up worrying or thinking about? An answer from one of the respondents was, "I don't have problems", after which the participant went on to lament, "My job doesn't pay me enough for me to pay my bills." As I heard it the word poverty came to the forefront of my mind. This is how poverty is conceived. You are being contracted to provide a service, unless otherwise worked out and agreed upon, your employer contracts and pays you for a service. How you invest that earnings is totally down to you. Your employer does not employ you so that your expenses can be paid. You do work to pay your expenses, and this might require multiple contracts with various companies in order to make your preferred earnings based upon your financial needs. Your customers and consumers are not accountable for your well-being. Ungracious habits distracts you from seeing existing growth opportunities.

Here’s are three ways to hold yourself accountable:

  1. Self assessment

  2. Self reflection

  3. Self appreciation

  4. Self correction

  5. Self acceptance

"Gratitude attracts increase" Coach Racquel

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